How to Categorize your SEO efforts?
Search Engine Optimization is an important building block of your digital marketing strategy. Despite of umpteen efforts you invest in social media, without SEO...
How to be a social media magician!
Digital Marketing can entail many parameters. Of all the factors, social media can help a brand acquire maximum exposure. But, what is required to create a mass...
How is Mobile Transforming Internet
Many internet companies have started taking mobile seriously. With the recent business deals in which Snapdeal & Flipkart acquired Freecharge & Adiquity...
SEM Wars – Instapage vs Unbounce
The Internet ecosystem is really exciting. Google plays a very important role for brands trying to accelerate their business. In this article, we would see how ...
The ever changing dynamics of the Cab service industry
It's 9 am and I am getting late for a meeting. I need to reach a client's office in the next one hour. I don't have the patience or will to try and bargain with...
Net Neutrality | What does Flipkart have to say?
The topic of Net Neutrality is being discussed across Social media platforms these days. A sudden awakening has propagated as many have realized that breaking ...
My experience at the Social Media Week 2015: Mobile, Media, Marketing!
If you’ve ever stayed in Bangalore, you’ll know full well how the weather and peace of this city makes it a very difficult task for a person to actually get...
Sharing my Google ‘Launchpad’ Experience
This November, I got a chance to be a part of Google Launchpad – Google’s one of a kind startup mentorship program where Google identified 20 of the most ...
Social Media Marketing | 5 tips before you start
It is no doubt that Social Media marketing has taken the entire world by storm. Words such as Facebook, Twitter and Instagram have now become a part of our ever...
Social media and politics | 5 reasons for Arvind Kejriwal’s win
Tuesday was a marquee day in the history of Delhi Politics, if not Indian Politics. It was the day when almost a year after it caught the entire nation’s imag...