Real Estate

About Client

Our client is a property helpline connecting dealers and end customer along with property consulting to meet the final goal of buying/selling/renting a property

The Challenge

Setup the campaign to get “On Call” enquires and measure PPC ROI for the same.
Build a brand for first of its kind of idea in Gurgaon and effectively communicate to our target audience.
Scale up the business as it had a niche target audience.
Targeting very restrictive geography i.e. Gurgaon and at a same time get enough number of phone calls & leads to keep thebusiness running.

Objective

01
Optimize the Google PPC campaign.
02
Setup an account structure to maximize the inbound phone calls & enquiries, within a specific geography, Gurgaon.
03
Improve Return on Investment (ROI) along with building the brand to communicate this unique idea of “Property on Call”.

Take Away

400% increase in number of phone
Cost per acquisition was reduced by one fourth
90% of leads generated from Google Search Network

Strategy & Execution

Campaign Geo-targeting

Specifically focused on Gurgaon as a region to avoid any untargeted queries.
Bid adjustments with higher bids for Gurgaon to avoid any
leakage of traffic for Gurgaon geography.

Keyword Tool

Used tool to find relevant keywords that will get closer to user
search queries on Search Network.
The selection of the right keywords was important as the more
specific and relevant a keyword is, the better chance of our ads
showing only to those looking for our service.

Ad Extension

Implemented “Call Extensions” to have more leads through website and phone calls.
Through this extension it became even easier for end user to contact and direct call for any property consulting.

Mobile specific campaign