The idea was centered around the fact that the election season was inching closer and we wanted a campaign that would also capture the essence of everything that was happening in the country during that time and also get people to participate. We wanted to spread the word, so that people came forward and engaged with the event. Our aim was to get maximum people to participate in a poll and choose the top 10 favorite products and if those products would make it to the top ten, then METRO would give major discounts on them.
METRO Wholesale is B2B business model which is an international self-service wholesaler with 27 outlets in India. The cash-and-carry concept is based around self-service and bulk buying. METRO Cash & Carry serves registered customers only i.e. people who run businesses.
