Our ^350+ Sharp
Shooters
Meet the Mafias – the crazy ones, the misfits, the rebels, the square pegs in round holes, the ones who have set out on the journey to change the world.
Himanshu Arora
Co-Founder
Every badass group of mafias needs a leader, and Himanshu Arora is Social Panga’s resident Optimus Prime. Going by the time he spends on the phone or on mails, if “selling” were a woman, then these two would be in a happily-ever-after relationship.
He has 8+ years of online marketing experience and is one of the few chosen Google Product & Sales Partners. During his (extremely short) breaks, he likes to enjoy his Tea “Shot” and “Parle-G”.
Blood Group: Selling, Customer Delight, Entrepreneurship, Old Bollywood Songs, Cycling and Talking.
Weapons: Phone, Client Emails, Sense of Humour, Killer Beard, Bollywood Movie Situations, etc.
Gaurav Arora
Co-Founder
He dons so many hats through the day that it’s a little surprising when you find that he doesn’t have 10 heads and 20 arms. He is the energy centre of the office who curates the most insane ideas and pushes everybody to unleash their potential.
He dreams to go Backpacking across the globe for 30 days and meeting his friends. His high point in life was when somebody referred to him as the Wikipedia of Bollywood Movies. Being disruptive is in his blood, and people used to call him Napster during his college days.
Blood Group: Ginger Tea, Bollywood, MTV Unplugged, Manchester United, Food & some more FOOD!!
Weapons: Work! It does all his shootings.
Sunitha Natarajan
Director - Digital Strategy
The CCO (Chief Cat Officer) who is always ready for Pav Bhaji and Pitches. The omnipresent Radhika Apte of Panga — you will find her in almost every project, campaign strategy, pitches, plans, and sometimes correcting the alignment and structure of decks she had nothing to do with (thanks to her PPD – Presentation Pedantry Disorder).
The ‘Chota packet, bada dhamaka’ whose door is always open for everything, from strategy to ideas to animal conversations to puns (really bad puns).
Blood Group: Dogs, her hair, lasagna, fryums, McDonald’s, Cersei Lannister.
Weapons: Enthusiasm, Writing, Death stare, Tamil, Ideation, Loud voice.
Ruksheen Palia
Vice President - Business & Strategy
Being a mom of a very active 2 year old, there’s no surprise she does alot in 24 hours. She is super strict about her diet so much so that she brings her own almond milk to the office daily. Apart from being particular about her gym routine, she is also a national gold medalist in swimming.
She loves exploring new places and would not exchange her vacation days with family for anything in the world.
Blood Group: Travel, French Fries, Photographs, Working out
Weapons: Calmness, Patience, Multi-tasker
Dilpreet Sandhu
Head of Business - The Yellow Shutter
Fondly known as Dillo across the office, this vegetarian Sardarni leaves everybody stunned with her multiple talents, including scarfing down ice like its candy! After the roughest days, you will see her breeze across the office in her sneakers with mismatched shoelaces, offering smiles and hugs to anyone in her sight.
She’s the apple of all her clients’ eyes (And ours!) so much so that she gets major shoutouts by brands on LinkedIn (Go Dillo!).
Her go getter attitude and crazy poses can turn anyone into a true Dillo fan and it’s hard to not see what a cool cat she is!
Blood Group:Photography, Traveling, Athleisure.
Weapons:Her Attitude, Her Camera, Colorful Shoelaces, Heartwarming Hugs
Archana Sudarsan
Creative Director
Literally one of the oldest-in-age in the set up, she puts the “Ma” in Mafia.
Godmother of all outcasts, she brings calm in the room and is a walking-talking reminder to pause & breathe. Can sing a song and create puns at the drop of a hat to any sentence finished or name blurted.
All fingers in different scripts and each brain cell in many projects, gives directions, whatever direction she walks in.
Aims to create an army of the fun-nest bunch of teams to work with.Flower child of the 70s. Proper Madonna. Cheerleader from the camphor gardens.
Blood Group: B positive
Weapons: The Midas touch of fun and funny
Rohit Singh
Creative Director
Rohit Singh, a.k.a, AdvertiSingh. CD at Panga, toddler at heart, farmer by blood, introvert at bars. Spits mean manifestos, meaner jokes but his feedback is the nicest.
Hasn’t read a single book that’s not on advertising. Hasn’t seen a single ad that is yet to be made.
Very sanskaari, slightly weird, bad with names but always smelling good. He’s the wholesome chocolate cake crumb at the bottom of the cherry.
Blood Group: David Ogilvy, David Abbott, Bon Iver, Radiohead, Teenage Engineering, Roland, Rhodia, Reddit, shoes, caps, perfumes and bags.
Weapon: Thinking
Kushal Mehta
Associate Creative Director
Memes mein karein baat, har pun mein hota hai jiska haath.
Intro likhne ka style thoda cazual hai,
Copy ke saath ek accha reference ho toh ideal hai.
Blood group: Plants, Drum n Bass, anything oversized and pastel colours
Weapons: Sarcasm, Bargaining, Chikki and Fudge
Shreyas Kashyap
Senior Manager - Finance & Accounting
Of all the Mafias at Panga, this one is the Dada of Accounts! With his puppy face and killer calculations, he wins over everyone he meets. But if your invoice and payments are pending, he will shoot you with calls and mails.
This gentle soul remains dedicated and stays glued to his chair until all the tasks are killed with perfection. He is the keeper of our books and the one with the knowledge of every penny spent and every rupee gained!
Blood Group: Dogs, Trance Music, Masala Puri
Weapons: Kills with Tally, Quickbooks and Excel
Mubeen Parkar
Lead - People & Culture
Just your friendly neighborhood HR. Nature lover, tree hugger, coffee addict. When I’m not working, I’m either out cycling or watching cycling videos or just dreaming about cycling. While my job includes talking to a lot of people, I prefer sitting alone in a corner reading (or maybe just thinking about cycling :p).
I enjoy conversations about different cultures, occultism and how adding a mixer to whiskey is an insult to drink.
Blood group: cycling, beach, plants, comics books
Weapons: Humor, Patience
Ishwari Chandarana
Manager - People & Culture
She is the one who sets the vibe, from solving hygiene issues to curating events, she can work around any issues in the most fun way. Curiosity runs in her blood which comes out as insightful humor that lights up the day.
She takes all the problems and comes out bearing gifts that keep the culture at Panga alive.
Blood Group: Chai +ve, Chinese food, Spicy fooooood,
Weapons: Problem solver, Fire-fighter
Vijayan Jayaraman
Senior Technical Lead
As a Tech Lead, I overlook a tech-savvy team, juggling food, the web, and my trusty laptop. Family is at the top of my list, igniting the fuel for my success rocket. In the ever-changing tech landscape, I groove on innovation and life’s sweet moments for balance and joy.
Neha Rana
Group Head - Copy
Not just another Neha! Puns, poetry, jalebi and chai – fuels her creativity. Where there’s something quirky, there’s Neha! She dons the hat of The Hinglish Queen, cracking copies that leaves a smile.
You can spot her sitting in one corner, earphones plugged in, wearing her regular converse sneakers, not lifting eyes off her laptop, trying to ignore everyone around, to crack that idea, that jingle, that campaign, that script – which hopefully will be approved at least this time.
Blood Group: Adrak/elaichi Chai – Kadak, Coke Studio, Butter Chicken
Weapons: Words, Words, and Words
Sumitha Shetty
Associate Group Head - Brand Solutions
Sumitha is proudly associated with 2 best Metro cities of India i.e Mumbai & Bangalore. She is a typical Virgo girl in a constant quest for perfection (+ processes). She is very vocal. Her ambition and dedication fuels her to keep going.
She loves to clean and her need for cleanliness might reach a level of obsession. She is the one who will definitely annoy you with a lot of questions and will also pamper you with ghar ka khana!
Blood Group: Coffee, Cooking, Mass Beats (May it be Kannada, Tamil, Hindi or Marathi)
Weapons: Process, Deadlines, Loud Voice and the ability to say NO to a client on weekend
Abhishek Mangla
Senior Lead - Motion Graphics
Abhishek is the video–ninja at the Delhi office. Research says he is cooler than the Antarctic glaciers. You might have to kill him to make him even slightly angry! He can churn out videos like jalebis from a cauldron.
And whenever he is waiting for those never-ending renders to finish, he keeps humour ball rolling at the office. He often dons the cap of a graphic designer whenever challenged by account managers.
Blood Group: Masala Chaach, Chole Bhaturey, Travel, Photography, Being on the moon
Weapons: Aftereffects, Premiere Pro, Photoshop, Cinema 4D, Witty Punchlines
Khitish Ray
Senior Art Director
Khitish believes god lives in detail and an image speaks a thousand words. A seeker of perfection, he hovers across cyberspace to discover hitherto unseen art expressions.
When not busy working, he finds freedom in cooking great culinary stories from the heart of Bengal. Feet on the throttle, eyes on the road he is ever-ready to discover ‘Newfoundland’!
Palak Anand
Group Head - Copy
To keep her “creative keeda” happy and active, this mafia is always on the lookout for “hatke” campaigns, “mast” DVCs, “alag” ideas, chai, samose, loud Punjabi songs and an audience for her “tatti talks.”
She is the Akshay Kumar from Bhool Bhulaiyaa, shakkal aur harkaton se “mast maula” but a 10-headed Raavan in work, managing tons of work magnificently. Straightforward, honest and funny, she loves to irritate people, play pranks, rant, and “apni baaton se goli maarna!” Yes, you heard it, “kabhi baat karke dekhna!” 😉
Blood Group: Naach-gaana, drama, doodles, photography, shayaris, baatein aur khaamoshi.
Weapons: Bada dil, tatti ideas, gyaan sessions, funny expressions.
Shweta Kulkarni
Associate Group Head - Brand Solutions
Is it an AM? Is it a writer? IT’S A POKEMON!
Part-time anxious, full-time fun, you can almost hear the MAGGI jingle as her real life SFX in various versions for her many moods. True to her soul-Pokemon Jigglypuff or JUGGLE-ypuff, you will always see her balancing her many accounts with many sub-accounts, between her many creative teams smoothly.Approximately 5 and a half times in a year you can hear her vent out loudly on the floor, thanks to her internal megaphone. She otherwise has the calmest, deepest and huskiest voice, that’s music to most ears. Dependable, funny, dependable, supportive, dependable, poker-face, dependable, moody and dependable, at large
Blood Group: Ayeeeee Be Positiveeee
Weapon: Reels that will make you question my IG algorithm, Cryptic Smile, I abide by Phil’s-osophy 🙂
Aditya Mankar
Group Head - Brand Solutions
Fondly known as AM on the floor, he’s the curious kid of Marketing, always has his thinking cap on, and loves meeting clients and leading the meetings.
A photography and snooker enthusiast known for his operational skills & old classic Hindi songs.
Blood Group: Pani Puri, Biryani, Snooker, Photography, Music, Hollywood Action Movies
Weapon: Calmness, Presentation Skills, Marathi, Research Papers.
Mudassar Bondre
Lead - Post Production, The Yellow Shutter
In the shadows of the editing suite, where frames dance in the flickering light,
Lurks a figure clad not in cape, but in headphones, with timelines in sight.
With keystrokes swift as Gotham’s night, and a gaze sharp as Batarangs in flight,
This post-production maestro weaves magic, crafting scenes with all his might.
For TYS’s hero isn’t just the Dark Knight, but also the post-production lead, in the depths of the digital fight.
Blood group: Bike rides, Roadside Chinese, Sushi, Anime.
Weapons: Sarcasm, Humour, Diplomacy, Acting.
Geetanjali Purty
Art Director
An artist with a cattitue of garden flowers and green leaves.
You will find me in chai tarpi or under the pile of books.
Finding art in anything and everything and doodling it on paper.Blood Group: Green leaves, Optimistic and Good Vibes Only
Weapons: pen_n_pencil (my Instagram page)
Ruchit Parab
Creative Head - Art
The only word that can define him is ART. It is rightly said that nothing goes unnoticed from an artist’s eyes. He is the right brain of Social Panga. Kind of a work freak and in search of some “Kadak kaam”
Blood Group: Hippie Lifestyle, Traveller, Biker & Fine Art Photographer
Weapons: Photoshop, Illustrator, Premiere Pro & Lightroom
Anustup Mukherjee
Group Head - Brand Solutions
Known for keeping calm amidst storms, this marketing mafia from Bengal takes deadlines with a pinch of idealism. Known for his fondness for Hindustani classical music and sweets you will find him ending his day listening to Hariprasad Chaurasia or Shiv Kumar Sharma preferably in the designer bay.
Being exposed to diverse subjects he gets excited exploring new technological developments in digital marketing and analysing audience behaviour against marketing communications.
Blood Group: Hindustani Classical Music, Bengali Sweets, Travelling, Gadgets
Weapons: Patience, Sales Funnel, Data, Smile
Shamim Mokles
Senior Art Director
A graphic designer by profession, story teller by nature and a content creator by choice. He believes that creativity is like energy, it can’t be created nor destroyed, it can only be transferred. Whatever we can think of nature has already done it, way better than we can ever pull off. The only way to master creativity is to keep observing and getting inspired.
With this philosophy, he is usually the quietest one in the meetings but has so many things to say during chai breaks. A movie fanatic, that naturally makes hijm ‘the storyteller’.
Blood Group: Long Drives, Beach and Beers.
Weapon: Constant Movie References
Tahir Kumar
Senior Art Director
The Picasso of pixels and the Da Vinci of design! With a paintbrush in one hand and a mouse in the other, he’s here to sprinkle a little humor into your creative cocktail.
Whether it’s crafting visuals that make you grin or graphics that tickle your funny bone, let’s inject some laughter into your project and make your audience smile from ear to ear!”
Pushpa Aunty
Kitchen & Health Doctor
The mafia without whom Social Panga’s office operations would come to a screeching halt would be none other than our very own Pushpa Aunty. Having been a part of Social Panga since its inception, she is the heartbeat of our office fam!
Never seen without a smile on her face and a vivacious greeting, Pushpa Aunty is our go – to for any non work emergency, from hunger to headache. She is the prime advisory for our health (more than we are, tbh),
because of which we try to eat our meals on time and fill our water bottles, lest we get in trouble for not taking care of ourselves.