Savdhaan Rahein Safe Rahein - Case Studies

The number of frauds were increasing at an alarming rate in our country. Social Panga and Bajaj Finserv took an initiative to curb the number of frauds by implementing a campaign called ‘Savdhaan Rahein Safe Rahein’ that aimed to reduce the number of frauds that were committed by educating the users on the do’s and don’ts. SMS Frauds, E-mail Frauds, Fake Social Media Profiles, Phishing, Banking Frauds, EMI/Loan-related frauds are just a few of the many frauds that occur on a daily basis. It also showcases the different ploys and channels these fraudsters use to manoeuvre and dupe victims to swindle their hard-earned money. The main objective of this campaign was to help users identify what these frauds are, how to identify the same, and take action.