Case Studies

People love sleeping. Not just your run-of-the-mill, normal love; it’s real, genuine, deep love. We’ve observed that those who cherish their sleep also cherish their Kurl-On mattress. Hence, we launched the campaign ‘For The Love of Sleep’ to celebrate this profound affection that often goes unspoken but is universally experienced. Our campaign kicked off with a film in which a man humorously made his wife question their marriage by declaring his love for his Kurl-On mattress. This message was then carried through radio, print, and digital mediums. Our aim with this campaign was to encourage people to appreciate and embrace the love of sleep even more!