Resolve - Branding

The brief from Resolve’s CEO when we met their team was very clear – they wanted their logo to engrave the name of the brand in the mind of the potential consumer. Starting with that brief, we chose the first letter of the brand’s name – the letter “R” as the central point of the brand’s identity. Working from there, we created a grid of circles with the first letter at the center, showcasing Resolve as the creator of a “Pulse” or a “Beat” that extends outwards and positively influences everyone around, and that is the key vision of Resolve.