Manipal Hospitals - UI/UX

While revamping the website for Manipal Hospitals, there were a few objectives that were at the forefront – increasing appoitnment bookings through the site, seamless exploration of services and centers, and improve brand equity and online reach through branded story-telling. The revamp had 3 major pillars – the art, the technology and the site architecture.

The UI/UX flow of the website is now seamless with the following attributes constantly working towards enhancing the experience of the end users :

  1. Mobile-first approach
  2. Instant access to doctor search, center search and speciality search
  3. Geography-based personalised user experience
  4. Mobile-friendly ‘Book An Appointment’ form with flexible conditional logic and blackout dates functionality
  5. 1000+ pages of SEO-friendly, verified healthcare content
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ABOUT THE
BRAND

Manipal Hospitals is one of India’s foremost multi-specialty healthcare providers catering to both Indian and international patients. A part of the Manipal Education and Medical Group (MEMG), a leader in the areas of education and healthcare, with more than 5000 operational beds, their commitment to the overall well-being of an individual is at the core of everything they do. Through their network of hospitals and experienced team of medical professionals, they provide quality and affordable healthcare to everyone.

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