Na Ji earworm - Creative Hub

Our objective was to get users to become more vigilant and aware, and watch every move they make online or offline, so that they don’t fall prey to the traps set by these fraudsters. With a tune so catchy and a message so strong, we ideated the perfect earworm that was bound to catch the attention of a user. Na Ji literally translates to no please and throughout the video, we are showcasing different fraud scenarios and urging people to say no to sharing their sensitive information with anyone. We reiterated the fact that Bajaj Finserv or its employees never ask anyone for their confidential information like their OTP, Passwords, Login ID and so on.

ABOUT THE
BRAND

Bajaj Finance Limited, the lending company of Bajaj Finserv group, is one of the most diversified NBFCs in the Indian market catering to more than 31 million customers across the country. Headquartered in Pune, the company’s product offering includes Consumer Durable Loans, Lifestyle Finance, Digital Product Finance, Personal Loans, Loan against Property, Small Business Loans, Home loans, Credit Cards, Two-wheeler and Three-wheeler Loans, Commercial lending/SME Loans, Loan against Securities and Rural Finance which includes Gold Loans and Vehicle Refinancing Loans along with Fixed Deposits. Bajaj Finance Limited prides itself on holding the highest credit rating of FAAA/Stable for any NBFC in the country today.

Our Work

Manipal Hospitals

One of our most-loved campaign #DoctorWithSign was based on an international trend started by ...

Manipal Hospitals

The #Pawri trend was one of the most famous trends recently, and we presented a unique take on...

Mother’s Recipe

Mother's Recipe was a brand mainly known for their pickles. Social Panga came up with a diverse...

Juski

When Social Panga and Juski kicked off together, they had to row through a few challenges. At t...