Na Ji earworm - Production

Our objective was to get users to become more vigilant and aware, and watch every move they make online or offline, so that they don’t fall prey to the traps set by these fraudsters. We planned a variety of campaigns that set the context and educated users about the umpteen number of frauds that are committed and some of the ways that one can identify, take action and stop it from happening. With a tune so catchy and a message so strong, we ideated the Na Ji earworm. Na Ji literally translates to no please and throughout the video, we are showcasing different fraud scenarios and urging people to say no to sharing their sensitive information with anyone. We reiterated the fact that Bajaj Finserv or its employees never ask anyone for their confidential information like their OTP, Passwords, Login ID and so on.


Bajaj Finance Limited, the lending company of Bajaj Finserv group, is one of the most diversified NBFCs in the Indian market catering to more than 31 million customers across the country. Headquartered in Pune, the company’s product offering includes Consumer Durable Loans, Lifestyle Finance, Digital Product Finance, Personal Loans, Loan against Property, Small Business Loans, Home loans, Credit Cards, Two-wheeler and Three-wheeler Loans, Commercial lending/SME Loans, Loan against Securities and Rural Finance which includes Gold Loans and Vehicle Refinancing Loans along with Fixed Deposits. Bajaj Finance Limited prides itself on holding the highest credit rating of FAAA/Stable for any NBFC in the country today.

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