#BeautifulIndeed - Production

A brand film speaks a million words and tells us about what the brand believes in. In this collaboration with our brand mamaearth, we embarked on a journey to showcase the message for the brand with a story. Thus came this DVC for the campaign #BeautifulInDeed. Beauty is not in ‘how we look’ but ‘what we do’. Here’s how our Mafias decoded the real meaning of being beautiful.