Education Institute

Educational Institute - Performance Marketing

Our client is design institute based out of Noida offering under graduate and post graduate degree in programs like graphic, fashion, space, industrial, transcultural and interior design.

Education Institute

Educational Institute

Our client is design institute based out of Noida offering under graduate and post graduate degree in programs like graphic, fashion, space, industrial, transcultural and interior design.

The Challenge

To accomplish a multiple task of lead generation and branding with a limited budget and time duration.
Setting up the goals and expectations with the management as they had no prior experience with any kind of digital marketing engagement.

Objective

  1. 01

    Setup the Google PPC campaign & Account Structure.

  2. 02

    Tasked with increasing leads and enrollments for our client design institute.

  3. 03

    Another objective was to contribute to the branding of the institute.

Take Away

  1. Increase number of leads
  2. Lower cost per conversion
  3. PPC contributed 80% of the final course enrollment

Strategy & Execution

Keyword Analysis

  • Identified poor converting keywords & paused to make better use of budget
  • Tested different match types to capture additional relevant traffic & leads
  • Expanded on negative keywords to prevent wasted spend on irrelevant search queries

Optimized Display Campaign to meet the objective of branding

  • Implemented Display network strategy to brand our institute and push Display Ads to all the relevant design websites.
  • Communicated different USP’s of the institutes like French tie up, International Placements, Scholarship etc.

Changed Ad rotation to rotate evenly and a/b tested ads to focus on conversions rather than clicks Budget reallocation for top converting campaigns Restructured Ad words for higher conversions.

Run a specific campaign for “Scholarship” for limited period and it yielded encouraging results for the final conversion and course enrollments.

Remarketing

  • Implemented remarketing and we targeted the traffic who visited our website even once. And it allowed us to remain at the top of their head and maximize the chance of conversion.

Perfomance Results

450+

conversions in just 5 months

80%

PPC contributed of final enrollment

2x

number of leads generated through PPC

Clients across industry verticals trust us for their performance marketing.

Boscho
Himalayas
Autodesk
Client Pepperfry
DLF
NIIT
Client 3M
& many more.

Our Work