Case Studies

The objective of this campaign was to raise awareness about the crucial role of gum health in overall oral hygiene while promoting Himalaya Ayurveda Gum Care toothpaste. Gum health is often neglected, with many people unaware that their oral issues may stem from unhealthy gums. To address this, the campaign leveraged the insight that people typically seek professional advice for hidden problems. Using a metaphor of dentists as counselors, it guided individuals to understand that gum health is the root cause of many oral issues, highlighting the need for specialized care.