Mama Earth - Production

Upgrading Mamaearth’s positioning on social media, Social Panga took the brand’s visual presentation of products to the next level by frequently introducing and experimenting with shoot images. Keeping the brand’s tonality and color preferences in mind, we started off by using less cultured, authentic, eye catchy, and vibrant photoshoot images on our feed, and revived the existing visual approach through stylized shoots, demonstrating textures and introducing themes for the new launch. The visual element optimization strategy helped the brand entice potential users thereby improving engagement.