#PledgeWithME - Case Studies

With World Environment Day around the corner, we found a way to draw people’s attention and make the audience realize that mother nature is fast disappearing, and the right time to act is now. We devised a clever way to grab people’s attention with smart platform innovation. We sent Mamaearth followers a disappearing Instagram DM through the brand’s official Instagram account. The video would disappear after being played twice, much like nature would if we do not take action. Through the video, we urged our audience to take the pledges listed on a new landing page and take action to save the environment!