Doctors Day - Case Studies

In the year 2017, the Indian Medical Association reported that 80% of doctors in the country are stressed out in their profession, and one of the important causes of stress is violence against doctors. 75% of doctors in India have faced violence at some point of time in their life. Violence against doctors isn’t a new thing specially since the April 2020. However not much has been spoken about it publicly. Although people are standing against this violence, no brand so far has taken a stand. With the objective to raise awareness and pledge to put a stop to the rising ‘Violence against Doctors’, we launched an integrated 360 degree campaign spanning print and digital mediums.