Case Studies

Manipal Hospitals launched a nationwide campaign to honor doctors’ life-saving contributions, emphasizing the idea that doctors provide “rebirth” to patients. This initiative aimed to foster public gratitude for medical professionals and improve patient-doctor communication. Through personalized storytelling and interactive elements, including a heart-touching rebirthday film, patients were encouraged to share their “Rebirthday” dates on Instagram bios. Strategic media placement and user-generated content amplified the campaign’s impact, reaching 4.7 million and garnering 3.6 million views. Over 8,770 Rebirthday cards were shared, with 1.5 million Indians celebrating Rebirthdays in 2022. By showcasing a supportive environment for medical staff, Manipal Hospitals aimed to attract top talent and position itself as a leading healthcare institution. This initiative transcended geographical boundaries, receiving warm wishes from across the country for all doctors, reinforcing appreciation for their invaluable role in both birth and rebirth.