Case Studies

For Mother’s Day, MiniKlub gathered real moms to chat about a familiar challenge—navigating the endless stream of unsolicited advice!

We flipped the script by offering them just one piece of advice: trust your inner voice. Through heartwarming videos and candid conversations, moms shared their personal journeys, embracing their own way of raising happy kids. The campaign spread across Instagram, Facebook, and YouTube, creating a safe space for moms to connect, share, and celebrate their unique parenting styles. With adorable videos, user stories, and real voices, MiniKlub empowered 3.8 million mothers to feel confident and supported, building a strong community and adding 1200 new followers to our growing family! A celebration of motherhood, just the way moms want it.