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From gibberish babbles to rhymes when a toddler speaks, it is so adorable that no one can ignore, especially parents. So this National Road Safety Week, we found an effective medium for our message: children and utilizing rhymes we made this message of road safety easier for the kids to remember and relay. We reimagined popular rhymes such as ‘Twinkle Twinkle Little Star’ and ‘Old McDonald Had a Farm’ to create the ‘Road Safety Rhymes’ campaign. The campaign was launched on MiniKlub’s Instagram page with cute illustrations using tunes from the original rhymes. We then collaborated with mom-and-kid influencers to extend the reach of the campaign. Subsequently, we encouraged user-generated content, allowing people to bring the rhymes into their own homes.


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