Social Media - Case Studies

From digital branding to trying out new creative approaches – we revamped the overall look and feel of the brand, while retaining the brand’s thought process of ‘Taste of Love’ intact. The language of love was presented digitally through stories, ‘muhavres’, bollywood integration, festivities and more. Topical days were tapped into with contests and stories in alignment with the brand. #TasteOfMothersLoveCampaign, #GharJaisaAachar, #PerceptionBadloo are a few campaigns that caught the limelight.


Mother’s Recipe is a well-known Indian food brand. It has a wide range of products that consists of Pickles, Chutneys, Cooking Pastes, Papads and more. The company ensures that only the best ingredients and high standards of manufacturing are used while making the products. With the finest ingredients, Mother’s Recipe never fails to deliver ‘The Taste of Love’. Mother’s Recipe upholds it’s deep-rooted values of authenticity with homely taste while keeping up the integrity of their products.

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