Case Studies

The creative idea behind Myntra’s “Inclusive Echoes” campaign by Social Panga was to transform a seemingly mundane LinkedIn feature into a powerful tool for advocacy and allyship. By leveraging the Pronunciation Feature in a novel way, Myntra empowered its employees to make a tangible statement of inclusivity and support for the LGBTQ+ community.

Myntra’s innovative use of the platform feature garnered attention beyond mere networking, positioning the company as a trailblazer in leveraging technology for social good. The impact of the campaign extended beyond Pride Month, leaving a lasting impression on both employees and external stakeholders.

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