Open Out - Branding

Social Panga started the brand ideation from the two main elements of the product – Open and Out, and that’s where the entire brand has evolved from. In detailed discussions with the Open Out team, Social Panga understood their vision of showcasing the actions of creating and attending meet-ups as two separate components that come together to create the entire Open Out ecosystem. Taking inspiration from the brief, the logo came out to be a set of curved arrows in different colours and directions to show the clear differences between creating and attending events, and yet both emerging from each other, bringing out the synergy of people coming together is the premise and the aim of the company.