We changed the narrative in which Women’s day was ideally celebrated by brands and decided to pay homage to woman who are doing ‘WOW’ things everyday with our campaign #WOWWomaniya with a rap anthem by the rap queen Dee MC. We further ran an UGC contest where women grooved to the song and the song was trending. With Engaging creative, anthem and a contest we celebrated women’s day with Pepperfry.
Pepperfry Wow Womaniya - Case Studies
Social Panga and Pepperfry.com celebrates the Wow Womaniya of the world! : Keep your eyes glued to the screen and don’t feel shy to hit repeat! We bring you the Wow Womaniya anthem celebrating the self-made woman featuring the rap queen Dee MC . You don’t wanna miss this!
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