Social Panga, as a pioneer in the field of digital marketing, has been building Wildcraft’s story on digital, amplifying the niche the brand has created for itself by carefully crafting a clutter-breaking strategy that connects with consumers. The intent is to not only position it as the outdoor and adventure equipment and clothing leader, but also as one that enables experiences by making the audiences Ready For Anything. And a step towards this has been through integrated campaigns and brand properties like #ExploreEveryDay and #GiftTheWildcraftExperience that have been built to solve specific business problems, coupled with platform specific spike campaigns like the Chief Gifting Officer. With a balanced strategy between creative positioning and engagement, the aim is to leave Wildcraft’s social media footprint all over.
