3M Best Performance Campaign - Performance Marketing

3M has become the torch-bearer in the space of protection from air pollution, since its launch in 2017.
We were able to achieve this through our efforts via amazon marketing. We were able to generate 2.2Cr + Impressions which resulted in 2.1x ROI. This increase in ROI was achieved through effective social listening and insight & data-based marketing. Pregnancy as a category was something that has worked well for us throughout the year, a key breakthrough for the category. We also were able to pick up on seasonal trend maps basis the chatter around pollution and Delhi Smog. This resulted in our sales picking up well during the period of September to November (which got a whopping 8.2x increase in ROI!)

ABOUT THE
BRAND

3M’s Filtrete™ is the Most Trusted Brand of Indoor Air Cleaning Filters in the US. 3M entered the Indian market with an innovative product, AC Filters, which allows users to use their existing Split-AC to also get cleaner air in their home, without investing in dedicated air purification devices. These filters are designed with Filtrete™ Brand 3-in-1 technology to pull in and trap unwanted particles allowing cleaner air to flow through and are a 1st of it’s kind game-changer in the air filtration market in India today.