Case Studies
Social Panga partnered with Manipal Hospitals to bring “Guardians of the Heart 2.0” to life, turning Bangalore’s infamous traffic time into a life-saving opportunity. With almost 20% of travel time spent at red signals and cardiac arrests often occurring outside of hospitals, we aimed to make Namma Bengaluru a heart-smart city. In collaboration with Bengaluru Traffic Police and BBMP, we transformed hundreds of red stoplights into heart-shaped symbols, featuring our unique emergency QR codes. One quick scan would trigger geo-tagging, share the person’s live location via WhatsApp, and alert an ambulance to the scene immediately. By leveraging influencers, local media, schools, apartments, and even Bangalore’s biker community, we created a wave of awareness and social buzz, turning everyday moments into opportunities to save lives.
