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The thought process behind developing a logo for the brand was quite simple; to communicate the ideals of sound as creatively and simplistically as possible. Hence, came about the idea of combining typography with the most relatable element of sound – EQ sound levels. The result was a sleek blend of the two to bring about a level of branding that was simple yet sophisticated in its visual fidelity, that proved ample enough to communicate the brand’s vision and the services provided.