Case Studies

The creative idea behind Myntra’s “Inclusive Echoes” campaign by Social Panga was to transform a seemingly mundane LinkedIn feature into a powerful tool for advocacy and allyship. By leveraging the Pronunciation Feature in a novel way, Myntra empowered its employees to make a tangible statement of inclusivity and support for the LGBTQ+ community.

Myntra’s innovative use of the platform feature garnered attention beyond mere networking, positioning the company as a trailblazer in leveraging technology for social good. The impact of the campaign extended beyond Pride Month, leaving a lasting impression on both employees and external stakeholders.

Our Work

Kitkat

Kitkat catch a break
In our daily, busy lives, we often forget to just 'Catch a Break'! Research shows that productivity improves significant...

Maggi

Maggi Match Maggi Masala
The brand that has made its mark time and again with iconic campaigns is now ready to take the digital world by whirlwin...

Manipal Hospitals

Manipal Hospital Doctors Day Case Study

In the year 2017, the Indian Medical Association reported that 80% of doctors in the country a...

Myntra – Inclusive Echos

Myntra – Inclusive Echos
The creative idea behind Myntra's "Inclusive Echoes" campaign by Social Panga was to transform a seemingly mundane Linke...