Savdhaan Rahein Safe Rahein - Case Studies

The number of frauds were increasing at an alarming rate in our country. Social Panga and Bajaj Finserv took an initiative to curb the number of frauds by implementing a campaign called ‘Savdhaan Rahein Safe Rahein’ that aimed to reduce the number of frauds that were committed by educating the users on the do’s and don’ts. SMS Frauds, E-mail Frauds, Fake Social Media Profiles, Phishing, Banking Frauds, EMI/Loan-related frauds are just a few of the many frauds that occur on a daily basis. It also showcases the different ploys and channels these fraudsters use to manoeuvre and dupe victims to swindle their hard-earned money. The main objective of this campaign was to help users identify what these frauds are, how to identify the same, and take action.


Bajaj Finance Limited, the lending company of Bajaj Finserv group, is one of the most diversified NBFCs in the Indian market catering to more than 31 million customers across the country. Headquartered in Pune, the company’s product offering includes Consumer Durable Loans, Lifestyle Finance, Digital Product Finance, Personal Loans, Loan against Property, Small Business Loans, Home loans, Credit Cards, Two-wheeler and Three-wheeler Loans, Commercial lending/SME Loans, Loan against Securities and Rural Finance which includes Gold Loans and Vehicle Refinancing Loans along with Fixed Deposits. Bajaj Finance Limited prides itself on holding the highest credit rating of FAAA/Stable for any NBFC in the country today. 

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