Doctors Day - Case Studies

In the year 2017, the Indian Medical Association reported that 80% of doctors in the country are stressed out in their profession, and one of the important causes of stress is violence against doctors. 75% of doctors in India have faced violence at some point of time in their life. Violence against doctors isn’t a new thing specially since the April 2020. However not much has been spoken about it publicly. Although people are standing against this violence, no brand so far has taken a stand. With the objective to raise awareness and pledge to put a stop to the rising ‘Violence against Doctors’, we launched an integrated 360 degree campaign spanning print and digital mediums.

Manipal Hospitals Screen1


Manipal Hospitals is one of India’s foremost multi-specialty healthcare providers catering to both Indian and international patients. A part of the Manipal Education and Medical Group (MEMG), a leader in the areas of education and healthcare, with more than 5000 operational beds, their commitment to the overall well-being of an individual is at the core of everything they do. Through their network of hospitals and experienced team of medical professionals, they provide quality and affordable healthcare to everyone.

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