Adopt a Plant - Case Studies

The reconstruction of the road leading to the BLR Airport was going to cause a lot of plants to lose their home. BLR Airport took to themselves to ensure these plants found a new home and they give back to the community. That’s how the #AdoptAPlant initiative started. The campaign helped in relocating over 8000 plants into homes of people willing to take care of them thus conveying the message of sustainability which the BLR Airport stands by. Social Panga took it upon themselves to utilise a 360 degree approach to reach out to as large an audience as possible. Watch the video to know more.

ABOUT THE BRAND

Kempegowda International Airport, Bengaluru (KIAB/ BLR Airport), named after founder of the City – Hiriya Kempegowda – has the unique distinction of being the first Greenfield Airport in India, established on a Public-Private Partnership (PPP) model.
BIAL is committed to being a responsible corporate entity, sensitive to the environment and community at large. As a role model for sustainable progress, BIAL’s CSR initiatives are focused on improving education, healthcare and integrated development of communities in Devanahalli taluk.

Our Work

Metro

The idea was centered around the fact that the election season was inching closer and we wante...

Bajaj Finserv

The number of frauds were increasing at an alarming rate in our country. Social Panga and Baja...

Myntra

To attract employers we planned a strategy for Myntra which focused on the ‘people’, power...

Curefit Cult Anthem

Cult.fit and Social Panga drive the core message of BE BETTER EVERYDAY. We released an anthem ...