Case Studies

We created a viral challenge by unleashing the KitKat Snap-in-Half upon India’s Zillennials! We took a quirky internet debate and turned it into a brand engagement powerhouse. We capitalized on the alleged impossibility of breaking a KitKat into equal halves and leveraged it to create a playful and interactive experience that resonated with our TG. Our aim was to boost brand affinity, drive user-generated content and cement KitKat’s position as fun and exciting.