Case Studies

This Valentine’s Day, KitKat did something it had never done before: it split its legendary logo into two and launched the limited edition Kit and Kat packs. Why? Just so that they could bring people together. But this caused something we hadn’t predicted: the internet broke into banter on who deserves to be the Kit and who deserves to be the Kat in relationships, friendships, and between siblings.

Be it Shakti-Mukti, Jannat and Ayaan, or Manav and Unnati, the internet’s most famous duos were caught debating over who is Kit and who is Kat. The debates were finally managed, and the internet came to the conclusion that no matter who the Kit and who the Kat is, they complete each other and make each other’s breaks.

Our Work