Case Studies

People love sleeping. Not just your run-of-the-mill, normal love; it’s real, genuine, deep love. We’ve observed that those who cherish their sleep also cherish their Kurl-On mattress. Hence, we launched the campaign ‘For The Love of Sleep’ to celebrate this profound affection that often goes unspoken but is universally experienced. Our campaign kicked off with a film in which a man humorously made his wife question their marriage by declaring his love for his Kurl-On mattress. This message was then carried through radio, print, and digital mediums. Our aim with this campaign was to encourage people to appreciate and embrace the love of sleep even more!

Our Work