#PledgeWithME - Case Studies

With World Environment Day around the corner, we found a way to draw people’s attention and make the audience realize that mother nature is fast disappearing, and the right time to act is now. We devised a clever way to grab people’s attention with smart platform innovation. We sent Mamaearth followers a disappearing Instagram DM through the brand’s official Instagram account. The video would disappear after being played twice, much like nature would if we do not take action. Through the video, we urged our audience to take the pledges listed on a new landing page and take action to save the environment!


A brand born out of goodness, Mamaearth offers natural beauty and baby care products to help people embrace their beauty, with the goodness of natural ingredients. Mamaearth strives to create products that are not just good for its customers but are equally good for the Earth. With natural, toxin-free, cruelty-free, MadeSafe certified products that are backed by high-quality research and testing to meet the international quality standards, Mamaearth assures the best personal and baby care experience.

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