Social Media - Creative Hub

When we started working on Manipal Hospitals’ social media, there were 3 major challenges that we set out to address:
– Healthcare content is perceived as complex, scary, fear-inducing
– Too much clutter, lack of verified content in the space
– Improve brand equity and online reach through branded storytelling, shifting towards a more inclusive and positive brand image.
We listened to the client, analyzed the problem statement and then went to the people that we were trying to reach out to! Based on our conversations with people, we set out to change the game with positive, bite-size, easy-to-devour, drool-worthy content for healthcare!

ABOUT THE BRAND

Manipal Hospitals is one of India’s foremost multi-specialty healthcare providers catering to both Indian and international patients. A part of the Manipal Education and Medical Group (MEMG), a leader in the areas of education and healthcare, with more than 5000 operational beds, their commitment to the overall well-being of an individual is at the core of everything they do. Through their network of hospitals and experienced team of medical professionals, they provide quality and affordable healthcare to everyone.