Engagement in simple terms means a content which is interesting enough because of which the audience are compelled to respond. This can also be phrased as a content that makes an impact on people. Regular impact and emotional connect is what makes social media marketing campaign a successful one. Curiosity is the biggest weapon on social media. Seeing reactions and comments will trigger curiosity and hence, more attention and impact. However, for businesses, the ultimate goal is shares. This is because shared content will reach a whole new audience and thereby getting promoted on its own.
Here’s a few ways on how to engage audience for Facebook business page:
Build an emo bond with Emojis
Posts that include emoticons have higher likes, comments, and share rates than those that do not use emojis. This is because posts that include emojis have a better connect with the audience. Using emojis will portray your business as friendly and also makes your content more memorable. However, over doing it can fire otherwise.
User generated content for the win!
User generated content will always add value to your brand. Collect testimonials, re-post what they have shared about your brand on social media. Sharing photos or content sent or posted by users/fans is a great way to show how much your community and customers matter.
Create a Contest
A quick and effective way to drive engagement is to run a contest or giveaway on your Facebook page. The contest could be anything! A quiz, fill in the blank, find the difference. Anything! Just make sure the contest is fun and you will be increasing engagement in no time!
Take Feedback
Customers like to be heard. It portrays your band as the one which values customer insights and feedbacks. By asking your clients for feedback you communicate the importance of their opinion. Audience feel like they are shaping your business so they feel more attached to your company. Listening to their voice helps you create stronger bonds with them.
Tap into those Topical days
A fun option is to celebrate holidays that have universal appeal on the internet and loads of potential for fun and creative social media campaign. Although topical posts can be a great leverage for your brand, it is important to remember that any content produced should still be relevant to your business and a good fit for your brand. Topical posts are a good way to humanize your brand, make a difference, and a great way to interact with your audience.
Beyond Business
People appreciate businesses that stand for reasons other than making money. Sharing updates about non-profits supported by the organization, fundraising activities you’re involved with as a business, or any community projects you’re working on makes people recognize your brand more than just monetary organization.
Do more Facebook Live
One of the easiest ways to increase your Facebook engagement is to go live on your page. According to Facebook, live videos on get six times as many engagements as regular videos. Whereas shorter uploaded videos seem to generate the better engagement, it’s important your Facebook live streams are long enough to allow people to join and engage. To make best use of Facebook live option, promote your Facebook live in advance