Himanshu Arora is a Co-founder of Social Panga, an agency offering end-to-end digital marketing services. He is a believer in disruptive digital marketing and would describe himself as “Marketing Mafia”. He specializes in the strategizing, designing and implementation of digital marketing plans and campaigns, and has worked for many leading brands, such as Coca Cola, SAP, Accenture, Citibank, HUL, Google, Horlicks, NBA, Decathlon, and more.